BONESKI LURES – BIOGRAPHY

Born in the Far North of New Zealand, BONESKI LURES was created for hardcore fishermen who demand gear that’s been earned, not advertised.

Fishing is in our bones. Our ancestors hauled up Te Ika-a-Māui with the jawbone of a tupuna, and that same connection to the sea still runs through us today. BONESKI is built on that legacy — respect for the ocean, respect for the mahi, and confidence in what you tie on.

Our lures are NZ designed and tested by anglers who are constantly on the water — from the wharf to the rocks, from the boat, inshore and offshore, shallow and deep. If it doesn’t catch real fish in real conditions, it doesn’t make the cut.

We started with what we trust most: 5" jerk shad split tails. After years of success on big fish, we took the best elements from top-tier soft baits available in New Zealand and combined them into our own spin — simple, effective, and built to perform.

BONESKI LURES is rugged, raw, and no-nonsense. Northland style. Built by fishermen, not marketers.

We’re starting tight, perfecting what works — and when we expand, it’ll be with purpose.

When you fish BONESKI, expect the best of the best.