The 5 Fundamentals when starting a Product Business

Choose a unique, memorable name that reflects your product and values.
Secure matching domains and social media handles early.
Design a consistent logo, color palette, and brand voice that builds recognition and trust.
■ Tool: Use ONECheck — business.govt.nz to check availability across platforms.

Trademark your brand name, logo, or slogan to safeguard your brand.
Register in your home country and consider international protection if selling globally.
Check that your brand name is not already in use to avoid legal issues.
■ Tool: Visit Intellectual Property Office of New Zealand to register your trademark in New Zealand.

Select a business structure (e.g., sole trader, partnership, or company).
Register with your local business authority (e.g., NZBN in New Zealand).
Set up a business bank account, apply for tax registration, and get accounting systems in place.
■ Tool: Use New Zealand Companies Register to register your business.

Source reliable manufacturers or suppliers (locally or overseas).
Order samples to test product quality.
Understand MOQ (Minimum Order Quantity), lead times, and cost breakdowns.
Track production costs to set accurate and profitable pricing.
■ Tool: Brandtikz is working on building a list and link to connect our venders with relyable manufacturers.

Sell through platforms like Brandtikz — an all-in-one e-commerce solution that builds and manages
your online store, handles customer service, creates promotional content, and fulfils your orders.
Explore retail partnerships, wholesale deals.
Example: A local skincare brand chose a unique M■ori-inspired name, trademarked it, used
Brandtikz for their webstore and fulfilment, and now sells nationwide without needing to manage
daily logistics.
Ready to Launch?
You don’t need to do it all alone. Start with these fundamentals, and when you're ready to sell —
Brandtikz is here to help you scale, stress-free.